Cookie Management Policy
Preamble
In order to enable visitors to the website https://www.iaddeutschland.de/ (hereinafter the “Website”) to use the services offered on the Website, such as consulting the Website, subscribing to certain services (newsletter), optimising use or personalising the Website for the internet user, the Website uses cookies and other trackers.
You may refuse their use at any time free of charge by clicking on the “Privacy Settings” link on the Website.
1.Definitions
When you visit the Website, information relating to your browsing is recorded in text files called “cookies”, installed on your browser (hereinafter referred to as the “Cookies”). Cookies are used to recognise your browser during the period of validity of the cookie concerned and to send certain information back to the Website (for example, a session identifier or the choice of language).
Only the issuer of the Cookie concerned is likely to read or modify the information contained in it.
There are different types of Cookies:
- session Cookies which disappear as soon as you leave the Website;
- permanent Cookies, which remain on your terminal equipment until their lifetime expires or until you delete them using the functions of your browser.
During your visits to this Website, you will be informed that cookies may be installed on your device.
In addition to cookies, similar technologies may also be used on the Website, in particular Local Storage, tracking pixels or other technical storage mechanisms. Their function is to collect technical information (such as your IP address or the type of device you use) and information about your activities (such as the date and time of a page visit) or to enable the placement of a third-party cookie in order to send this information back to a server.
2.Purposes
Some Cookies are essential to the use of the Website : these are technical and functional Cookies used by iad for the technical management of the network.
Other Cookies enable the use of the Website to be optimised and the content displayed to be personalised. In particular, they allow:
- to measure and analyse the number of visitors and the use of the Website, its sections and services offered, enabling us to carry out studies and improve the interest and ergonomics of the Website and our services;
- to memorise your browser’s display preferences (language used, display settings, operating system used, etc.) and to adapt the presentation of the Website during your visits, according to the display or reading hardware and software that your terminal equipment contains and that is used for browsing on our Website;
- to memorise information relating, for example, to a form you have filled in or to a service (registration, access to your account) or offer or information you have chosen;
- to implement security measures;
- providing external content and functionalities;
- carrying out audience measurement and marketing activities.
In addition, certain technologies are used to analyse the use of the Website, create reports and personalise content or advertising.
3.Cookies used by our Website
The Cookies used on the Website are:
- iad’s cookies and similar technologies ;
- cookies and similar technologies of third parties specifically selected by iad to achieve defined purposes.
The cookies and other trackers placed by tools on our Website or by third parties on our Website are described below.
The placement and use of cookies and other trackers by these third-party companies are subject to their own terms of use.
3.1 Technical and Functional Cookies
These technical and functional cookies are necessary for the proper functioning of the Website. Without them, users cannot navigate the Website properly. In accordance with applicable laws and regulations, technical and functional cookies are stored and read by iad without obtaining users’ consent.
We use the following cookies:
| Solution | Purpose | Name | Retention period |
| Usercentrics Consent Management Platform | Storage and management of users’ consent choices | Consent Storage | 12 months |
| onOffice | Storage of user preferences and favourite properties | onoffice_favorites | 1 year |
| gstatic.com | Provision of technical resources for certain Website functions | Technical resources / Local Storage | As required |
3.2 Advertising Cookies
These Cookies allow us to deliver personalized or non-personalized advertisements (audience measurement) based on your browsing and user profile.
3.2.1 Audience measurement
The Google Analytics service used on our Website enables us to count visitors and determine how they use the Website. It is a statistical tool that enables iad to improve its Website by taking visitors’ needs into account.
The data generated by these Cookies concerns:
- your use of the Website, such as the pages you have visited;
- your IP address to determine the location of the connection.
We use the following Cookies:
| Solution | Purpose | Name | Retention period |
| Google Analytics | User identification and analysis of user behaviour | _ga, _ga_VDBVSCVYEB | 13 months |
3.2.2 Personalisation of advertising messages
These cookies enable the measurement of the effectiveness of advertising campaigns and the personalisation of advertising.
We use the following Cookies:
| Solution | Purpose | Name | Retention period |
| Facebook Social Plugins | Audience measurement and advertising personalisation | _fbp | 3 months |
| Google Tag Manager | Tag management and conversion linking | _gcl_au | 3 months |
3.3 Analytics and Engagement Cookies
These cookies allow us to analyse traffic and usage of the Website to optimise it.
We use the following cookies:
| Solution | Purpose |
| Wohnrechner | Support for property calculations and usage analysis |
3.4. Third-party cookies
The Website also uses certain third-party services such as Google Maps, OpenStreetMap, Google Fonts and Cloudimage. Depending on the provider, these services may use cookies, Local Storage or similar technologies.
4.Cookie management
You can manage and modify your consent to the use of Cookies at any time :
- directly on our Website, by clicking on the “Privacy Settings” link of the Website, or
- from your browser software, or
- from interprofessional opposition platforms.
Please note: your refusal to install a cookie requires the deposit of a consent cookie on your terminal. Consequently, if you disable all cookies on your terminal or if you change terminal, we will no longer know that you have chosen this option, and you will need to express your refusal again.
4.1 Managing Cookies on our Website
When you visit the Website, a consent banner is displayed, allowing you to select each purpose for which you consent to the use of cookies.
By clicking “Accept All”, you consent to the use of all cookies and similar technologies.
By clicking “Deny”, you refuse the use of all non-essential cookies and similar technologies. Essential technologies remain unaffected.
By clicking “Save Settings”, you save your selected preferences.
When you make a choice, information regarding your consent decision is stored on your device so that your preferences can be taken into account. You may change your choice at any time and withdraw your consent by clicking the “Privacy Settings” link on the Website in order to display the consent banner again.
4.2 Managing Cookies on your browser software
You can configure your browser software to manage cookies by performing the following actions:
- Limit and select the use of Cookies on your terminal through your browser settings (on your computer or mobile device);
- Refuse the use of Cookies on your terminal, either systematically, based on their issuer, or by using private browsing mode;
- delete Cookies stored on your terminal.
However, do not forget to set the parameters of all the browsers on your various terminals (tablets, smartphones, computers, etc.).
For the management of Cookies and your choices, the configuration of each browser is different. It is described in the help menu of your browser, which will allow you to know how to modify your choices regarding Cookies. As examples:
– for Internet Explorer™ / Edge: https://support.microsoft.com/windows/supprimer-et-g%C3%A9rer-les-cookies-168dab11-0753-043d-7c16-ede5947fc64d
– for Safari™: https://support.apple.com/fr-fr/guide/safari/sfri11471/mac ;
– for Chrome™: http://support.google.com/chrome/bin/answer.py?hl=fr&hlrm=en&answer=95647 ;
– for Firefox™: https://support.mozilla.org/fr/kb/effacer-cookies-donnees-site-firefox ;
– for Opera: https://help.opera.com/en/latest/web-preferences/#cookies.
However, we would like to draw your attention to the fact that by setting your browser to refuse Cookies, certain features, pages and areas of the Website, which require the use of Cookies, will not be accessible, for which we cannot be responsible.
4.3 Managing Cookies via inter-professional opposition platforms
Several platforms of advertising professionals also offer you the possibility of refusing or accepting Cookies used by the companies that are members of them.
These centralised mechanisms do not block the display of advertisements, but only prevent the installation of Cookies that allow advertisements to be adapted to your interests and behaviour.
For example, you can log on to the www.youronlinechoices.com website to prevent the installation of these Cookies on your terminal. This Website is proposed by digital advertising professionals grouped together within the European Digital Advertising Alliance (EDAA).
You will be able to find out which companies are registered on this platform and which offer you the possibility of refusing or accepting the Cookies they use to adapt the advertisements likely to be displayed on your browser, depending on the data they collect: www.youronlinechoices.com/fr/controler-ses-cookies .
This European platform is shared by hundreds of Internet advertising professionals and constitutes a centralised interface allowing you to express your refusal or acceptance of Cookies as specified above.
5.List of Third-Party Partners
Some cookies on the Website are deposited by third-party partners. These third-party partners act as data controllers and may, if you accept these cookies, process your personal data in accordance with their privacy policies.
For more information about these processing activites, you can refer to their privacy policy:
6.Transfer of Personal Data
Certain data collected through cookies and similar technologies may be transferred to service providers outside the European Union, in particular to the United States.
Such transfers are carried out on the basis of Standard Contractual Clauses approved by the European Commission or other appropriate safeguards in accordance with the GDPR.
7.Exercising your rights
You have the right to access, rectify, object to, erase, and restrict the processing of your Personal Data. For more information, including how to exercise your rights, please see our Privacy Policy.
For any questions relating to data protection, you may contact us:
- E-mail: privacy@iadgroup.de
- By post: I@D Deutschland GmbH, Schleusenstraße 15-17, 60327 Frankfurt am Main, Germany
8.Updates
We may modify this Policy at any time to incorporate regulatory, jurisprudential, or technical developments that enhance the level of protection of your personal data. We encourage you to consult this policy regularly to stay informed about how we manage cookies.